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Home

Manifesto

Principles

Articles

BRANDING

Logo

Theme

Typography

Writing

INTERFACE

Layout

Imagery

Iconography

Theme

Essays

Stoicism and Design

An unlikely marriage of old-school thought and new-fangled tech

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Sujan Sundareswaran

To read more about Setu design, visit our blog ↗

Crucible is Setu’s internal design and development system that lays emphasis on rapidly building, shipping and iterating over deliberating on assumptions.